About California Trail Heritage Alliance
The California Trail Center Foundation is a non-profit organization established in 2009. It is a 501(c)(c) entity.
Current Areas of Focus:
Marketing - We are employing a variety of methods to market the California Trail Center. These include radio stories, television advertising, billboards, social media, Nevada Magazine, Nevada Travel Guide, and True West Magazine. We will soon begin promoting the Trail Center on Virgin Holidays website which markets to Western Europe. In the last year our marketing efforts have increased visitation by 22%.
Interpretive Plaza Lighting - We have funded installation of additional lighting for night-time activities in the Interpretive plaza. The work is expected to be completed this summer.
Bike Path - The Foundation is beginning to work with others to promote a bike path from the Trail Center to Elko.
Adopt-A-Trail - The Foundation, partnership with the BLM, is developing an Adopt-A-Trail program for the historic California Trail. This provide an opportunity for
for groups or individuals to assume responsibility for clean up and monitoring of particular areas or sections of trail.
Architectural Assessment - In support of the BLM's efforts to establish the "Western Emigrant Trails Collection" at the east end of the California Trail, the Foundation (with a Grant from Nevada Commission on Tourism) is funding an architectural evaluation of adding a library to the existing building.